How we do it

Strategic Planning

Consulting About California strategizes long and short term responses for our clients. We work with you to establish goals, set priorities, and determine successful action plans to meet your needs. Our clients rely on our expertise, broad experience, knowledge, creativity, proven judgment and strategic counsel to formulate tailored plans to achieve their objectives.

If you need immediate help averting a crisis, general advice about advocacy, or a long term plan to meet a complex objective, Consulting About California can help. We work with you to develop your organization’s strategic plan, product launch, and marketing pitch and advise you concerning emerging opportunities.

Issue Advocacy

Consulting About California conceptualizes and implements public and governmental advocacy strategies - framing and mobilizing support for policy issues and backstopping efforts with proven media and marketing materials.

Using the media and direct contacts, we move your issue forward using traditional constituencies and new coalitions to support your objectives. You can expect targeted press messages, cutting edge communications technologies, and access to policy makers.
• Public and Media Relations
• Governmental Relations
• Visibility Campaigns
• Message and Packaging
• Materials Development
• Coalition Building
• Opinion Leader Outreach
• Research and Evaluation
• Internet-based campaigns

Governmental Advocacy

Consulting About California promotes client issues in Sacramento and Washington DC. Our experience in dealing with the Executive and Legislative branches and policymakers from both major parties assure that your message will be heard. We maximize legislative impact by developing effective issue advocacy campaigns designed to engender support for your company or issue.

• Legislative Strategy
• Legislative Analysis and Policy Development
• Legislative Tracking
• Message and Packaging
• Materials Development
• Direct Advocacy
• Legislative Research
• Coalition Building
• Advocacy Day activities
• Sacramento and Capitol Hill events

Helpful Links:

California Governor’s Home Page
California Senate Information
California Assembly Information
The White House
Federal Agencies
U.S. Senate
U.S. House of Representatives
THOMAS: Legislative Information

Crisis Management Planning and Prevention

If you need to help dealing with a high pressure situation, we provide an immediate response. Consulting About California has extensive crisis management experience.

External and Internal Relations Strategies and Material Development

• Message and Packaging
• Image Enhancement
• Public Relations goals
• Policy Development and legislative strategy
• Coalition building
• Media Training and preparation
• Internet based campaigns

Events Marketing and Coordination

With more than two decades experience in events planning and implementation for groups as diverse as the California Legislature, the California Congressional delegation, trade groups, women’s groups, higher education clients. Consulting About California brings a wealth of experience to your needs for a structured and successful event. We manage and promote events designed to advance your objectives.

• Promotional Events (creative concepts and targeted audiences)
• Press Conferences
• Media tours
• Speakers and Program management
• Symposia
• Town Hall meetings
• Receptions
• Convention and Trade show presence and visibility campaigns


Venture planning

If you need to pitch your emerging company to clients or the capital community, we can help. Our extensive contacts in the angel and venture communities and experience in prepping emerging companies to meet the challenge of marketing your product (and yourself) add benefit to your on-going efforts. You can expect help with identifying opportunities to interact with funders and other persons important to making your business a success.
• Creating Useful Messages
• Selling the product and your message
• Materials Development
• Identifying potential funders
• Research and Evaluation
• Creating media interest in your company

For additional information, contact judi@consultingaboutcalifornia.